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Moderate recall: A hazard has been identified, with no injuries reported yet. Follow the steps below.

Make Believe Ideas LTD 2023-09-21 Other moderate CPSC
Other · CPSC · Recall #CPSC-23292

Rainbow Road Series Board Books Recall

Issued September 21, 2023 · Make Believe Ideas LTD · 26,000,012,900 units affected

In September 2023, Make Believe Ideas LTD recalled the Rainbow Road Series Board Books, a moderate other recall reported by the CPSC. Affected owners are eligible for a refund. Here is what the hazard is and exactly what to do about it.

Compiled by Maya Ellison, RecallCheckr

What this means for you

The plastic binding rings can detach from the books, posing a choking hazard to young children.

What you should do

  1. 1 Stop using Rainbow Road Series Board Books right away.
  2. 2 Set it aside where it won't be used by mistake.
  3. 3 Contact Make Believe Ideas LTD to arrange your refund. See the official notice below for contact details.
  4. 4 Keep the product until your remedy is fully processed. You may need it.
Official remedy (Refund): Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

Recall details

Brand
Make Believe Ideas LTD
Category
Other
Recall date
September 21, 2023
Units affected
26,000,012,900
Sold at
Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.
Recall number
CPSC-23292
Made in
China
Issuing agency
CPSC

In context

  • Make Believe Ideas LTD has 1 recall in our database.
  • We're tracking 315 Other recalls in our database.
  • 26,000,012,900 units is enough to reach millions of US homes.
  • This is the 41st Other recall we've logged in 2023.
Read the official CPSC notice

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